How To Use Twitter To Find Red Hot Leads And How To Sell Them

Register for this training online here <- You can learn this interactively on my training course (free).

Twitter is awesome for lead generation. I know because I’ve been using it for years generating leads of people looking for services and products. I’ve been able to find these leads moments after they’ve been tweeted and then moments later pair them up with a service provider who can help them. [I have a Twitter for Lead Generation Podcast that compliments this blog post]

Finding The Leads

You need to take to Twitter’s advanced search to get started here. What we want to do is add a search term that we feel is suited to what people may be looking for. So, let’s use the example of someone looking for an Electrician in London.

Now, normally you might think that just typing in Electrician London would suffice. Whilst it will bring back leads for you it will also bring back a whole host of other Twitter results that you will not have any use for. So we need to tailor down our search term so as we can really laser in on who is looking for that Electrician in London.

So, looking at the first search box I would type in:

Twitter advanced search

 

Now if you scroll down to the bottom of that page and click Search you’ll be brought through to the Top Search results. You’ll need to do one more thing here and that’s click on Live.

Twitter Live results

Why click on Live? Because we want to see the most recent results, that’s why.

Now you’ll see a list of tweets using the keywords recommend electrician London in them.

Of course you could be a bit smarter with your search logic here. Try “anyone recommend” AND “Electrician” London (include the quotes). See the spreadsheet here Twitter Keywords.

Connecting The Lead With The Prospect

This is the easiest part. There is no shortage of Twitter accounts of people offering services and indeed in this instance there is no shortage of London Electricians.

Step 1. Head on Over to FollowerWonk. Once there click on Search Bios. I would set it up like so:

Twitter Electrician London

 

Step 2. Fill it in and click Do It.

Step 3. See the list of results Sort by Tweets.

Capture4

Step 4. Holding down the CTRL key open the top 3 or 4 Twitter profiles by clicking on their names.

Step 5. Go back to the original Tweet where someone was looking for the Electrician and simply Reply to them and add in the Twitter IDs of the London Electricians you just opened up. I typically say: “Hey guys can you help [name] out?”

Step 5. Rinse and repeat with other tweets needing help.

How To Monetise

So here’s how I might monetise this service. Each Electrician (in this example, of course) that I contact, I would @reply them individually then afterwards, simply asking them if they’d like more of these sent to them each month. Typically they will say Yes. So, I jump on the phone with them and sell them the lead generation service! You can charge them by Tweet lead sent, or a flat fee if they want to take over a specific location (bigger cities will garner more leads). You could of course sell them the entire location as a subscription.

So, I typically @reply them after I have sent them the initial lead and then ask if they want more. Then I call them when they say yes. Remember, they won’t always have the time to follow up on these leads either, so it’s an opportunity for you to offer that as a service, too.

Finding The Time To Do This

Of course you can’t be sitting there at your computer looking for these Tweets. Neither could I. So I developed my own platform that allows me to send the leads to me or to my customer automatically. Of course not everyone has access to their own platform so what I suggest is utilising something like that spreadsheet I made available above and adding Twitter links to the results page inside the spreadsheet. Monitor it hourly or at least once in the morning and again in the afternoon.

Register for this training online here <- You can learn this interactively on my training course (free).