How To Stop Hopping from Assistant to Assistant

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We all want and expect our money’s worth. We expect value for money. We expect over delivering of services (and goods). We expect we expect we expect. The problem arises, however, when we expect the same level of value and money’s worth from individuals yet we’re often not prepared to pay for this value. I get immense value from Dropbox and I pay for it each month. Same goes for Buffer and other Social Media platforms, too. They give me immense value for money. But humans are not software and that there is where the problem arises in this online, instant gratification era we live in.

Value for Money

Take a look at the image above. There are a number of skills required for this UpWork role and whilst some may overlap, it's clear to see that it would be incredibly hard to find one person who would have all these skills (unless of course you have a Super VA).

Now you might ask "what's wrong with requiring someone with all these skill sets?" The truth is there isn't! However, are you prepared to pay for this one person with all these strong skills? I know I personally could do most of these tasks if you were to put them in front of me, but I wouldn't do it at a price you would be prepared to pay. For instance, this particular job listing was prepared to pay a whole $3 an hour with a promise of "more work" if this "works out". It won't work out. It would never work out. Why would it? This job poster is looking for too much for too little. Expectations here are over the top and need to be managed.

Why Can't People Just Be Better then?

Fair point. Why can't the employee be better and do more and more things. The thing is, though, they do! Nearly every week a new product or service is launched that an employee in the online/virtual world is expected to learn, understand and advise on its best usage scenarios. But in reality, would someone in a full time job for a company be expected to have the same level of commitment to upskilling themselves like a virtual assistant is expected to? I doubt it very much. However, the nature of the industry and the demand for bigger and better means that the VAs will train themselves often on their own dime utilsing their hard earned "$3 an hour" and pay $97 per month upwards to learn a system to help improve themselves which in turn makes them more attractive to hire (hopefully not for $3 an hour).

Not Everyone Is Like That

The problem is though, not everyone is prepared to learn a new skill for someone to potentially employ them on. It would make far more sense to the VA to figure out the role once employed and given access to the toolsets. After all, spending almost 25% of your monthly earnings to pay for a platform like Clickfunnels (8 hours a day at a terrible but expected $3 an hour) just seems a tad excessive. Ultimately, then, most online assistants will tell prospective employers that they do indeed have skills in these required platforms/tools but the reality is it's often incredibly limited. What tends to happen is the employer quickly finds out that the skill level of the employee inside a particular platform is not what they anticipated it to be. You may feel that a task should only take 60 minutes but the assistant is taking two or more hours to complete. So, maybe now you might know why that may be the case.

How To Manage Your Expectations

Given the information I've laid out above it's far easier for you if you set your expectations to a more manageable level. That is to say expect that the work you need done initially will not be done as quickly or as proficiently as you would like. Keeping that high level of expectation is why you will invariably hop from one assistant to another and never find someone "suitable". Everyone is suitable as long as they are given the correct training and time to learn what it is they need to do. You didn't become successful at what you do over night and neither will your VA. Expecting someone to make cold calls and book appointments for you when you yourself haven't experienced cold calling to a level where you can advise is different than someone who's burned through thousands of calls in a phone dialler and tweaked a working script on the fly and locked in appointments. Experience does go a long way and leaders lead from the front, in my book.