Cold Calling – How To Follow Up Infographic

Cold Calling. You hate it, right? The reality is though that there’s no faster way to gain new clients than with a cold calling campaign. Sure, Facebook ads work great, but if you’ve got time, it’s far easier to jump on the phone and start dialing for business. You can cut through all the No’s until you get to the Yes’.

I personally do a lot of the cold calling for The Offline Assistant when it comes to prospecting for new business. On a given cold calling campaign of 60 minutes I convert approximately 30% of the people I speak to into an appointment and/or get their data to send them more information. However, the important rule to cold calling is that you must follow up with the prospect. I mean, what are the chances of the prospect being ready to sign with you there and then? Pretty slim I’ve found. However, a week or two, maybe a month or two and they’re ready. But if you don’t stay in touch they’ll forget about you or at the very least vaguely remember they had a conversation with you but forget your name.

It’s practical to put in a followup sequence once your prospect lets you know they’re interested. Below is an infographic showing a typical followup sequence I use in order to stay in the prospect’s mind over the course of a number of days and weeks. These are all gentle “touch points” and you can merge them/switch them around any which way you choose but remember, you must follow up! If you don’t then you’ll be just like most of the other people out there who never bother following up after the initial contact. Remember, the sale often doesn’t begin until the 5th contact!

Any questions contact me on Twitter @kevinWoconnor

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Cold Calling Followup Sequences

 

 

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