Creating Lead Gen Funnels for SMEs

In this blog post I will be sharing with you a lead generation technique that helps Financial Planners and Advisers. It involves using Leadpages (or something similar), Facebook ads and a PowerPoint presentation. Please note, this is not strictly about this industry but take it as a guide. [Note – further down I provide a…

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HotJar Tracking – Review [Get it NOW]

Hotjar is just, well, AWESOME. Hotjar allows you, as webmaster, to see exactly what happens when a user visits your website. You can see, literally, the clicks they make, the moves they do with their mouse or finger on their tablet and smart phone and the places they click on with their mouse and finger taps…

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You Didn’t Come This Far

Come this far

A great quote for sure. I use this quote as a reminder of when I accomplish something that I have been struggling with for some time. Whether it’s a business problem, a programming problem, fitness/weight loss problem and so on. It reminds me that I made it to this point or juncture and in doing…

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Physics in Business

Physics in Business

Ever since I was in school I always wanted to study science. I am not particularly sure why that was, perhaps because I enjoyed taking things apart only to put them back together again (or not!) and figuring out why things worked the way they worked. Eventually I embarked on a degree in Physics. I…

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Your Facebook Ads Tell You Everything Part 1

This has been a long time coming and I decided to write this up as a reminder to those who might be struggling with Facebook ads or for those who may not necessarily understand what they should be looking at inside the Facebook ad platform. However, what I can tell you is that the details…

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Shepherd or Sheep

I was reminded of this quote earlier on in the week: Without a direction it doesn’t matter if you’re the Shepherd or the Sheep It’s a strong reminder that if you don’t know what you’re doing or where you’re going it’s really a wasted effort of time and money. Take stock on the week past.…

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Facebook Retargetting Pixel

If you require a disclaimer about doing anything you read on this blog, well then I don’t think you should be here reading it. However, the disclaimer is -back up your wordpress sites before installing any plugins. Anything you decide to do on your site as a result of reading this blog post is completely…

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Don’t Compete. Dominate

Be so good you don’t have competition. Sure, we all know competition is healthy. It creates better products, better choices, better prices. But in the end, the real winner when it comes to competition in the market place is the consumer, not the business owner. Whilst I am all for getting a good deal on…

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Expect Daily Storms

Calm Waters Never Made a Skillful Sailor Sometimes we feel the world is against us and everything we do turns to shit when we touch it. I get it. It happens to me almost daily. It’s like there’s a curse on you; you’ve been jinxed and whatever you do results in what appears to be an…

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You Don’t Know What You Don’t Know [Action Steps Included]

I love this quote. On the surface it looks stupid in its simplicity. But when you understand it you realise that you’re always vulnerable to new unknowns and wonder just how much you don’t know and how much you’re going to learn. You Don’t Know What You Don’t Know It’s like the novice computer programmer…

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App Review Toggl Timer

Last week I started using a new productivity timer – Toggl. It’s a way to monitor where your time goes, so long as you actually track it. Now I am sure you’re well aware of timers and how you can track your progress through the use of one, but the way this timer works is…

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Don’t Let Good Enough Be Enough

Imagine you’re redecorating your office. You paint the walls a lovely new colour. You meticulously work around the skirting boards careful to keep the paint on target as you stroke. At last, your masterpiece is complete. The room is done to a painstaking standard you set on yourself. But wait – you forgot to paint…

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Commitment Builds Businesses and People

Related Podcast There’s a reason why canyons are formed. But they aren’t formed over night. They’re formed over hundreds of thousands of years of water wearing away at rock, over and over. Eventually, water wins because it wears away at the rock. Over and over consistently wearing away relentlessly. The same can be said for…

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App Review Phone Burner [Don’t Leave Home Without It]

I love Phone Burner (PB). Full disclosure though, technically it’s not an App. It’s a web platform you log into. Anyhow, with that out of the way here’s my scoop on using PB. I will also share why cold calling is the best thing since sliced bread but before I do, read on… First off,…

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Consistency Is The Key To Running A Successful Business – Here’s How To Be Consistent

We all know this “secret”. With hard work and consistency we can have and do whatever we want. One of my favourite sayings is: “Dear Hard Work, Is there Nothing You Cannot Do?” This saying carries so much truth in it that it’s obviousness is often left un-noticed. There’s a catch to being consistent, though.…

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Feel The Fear And Do It Anyway

Growing up I was a relatively quiet kid – I kept to my close circle of friends, did good in school, kept my head down and didn’t really make any big ripples in my life until I learned to experience and then master this quote; Feel The Fear and Do It Anyway. It’s scary as…

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App Review: Insight Timer [Calm my mind]

I like to pour a huge amount of energy and effort into whatever I am working on – but sometimes I get so involved with the project I fail to switch off at night when trying to get some sleep. I am sure many can relate to this. Lately I’ve turned to meditation to help…

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Providing Service

You know that feeling – when someone just over delivers? It’s a great feeling and one tends to remember that feeling long after it’s happened and leaves that warm fuzzy feeling inside. I recently had this experience with Dollar Shave Club and they even made it into my podcast here. It’s the over delivering that is…

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Yesterday’s Winds Won’t Blow Tomorrow’s Sails

As quotes go this is up there as one of my favourites. It reminds me how I need to keep on going regardless of my wins or losses the day before. I used to take the high of a good day and that would carry me over for three or four days – often I’d…

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App Review: Animator [For Follow Up and Lead Generation]

Today I want to talk to you about a useful little app inside the iTunes store called Animator. It plays an important role in my Follow Up sequence (check it out if you missed it – you will love it, I promise) and if you’re reading this you may have even received a message from…

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Software That Won’t Break The Bank And Help You Grow Your Business

When I started out with my business I was overwhelmed by how much all the software licenses I would need would cost me each year. Something as simple as MS Office would run me several hundred dollars per license and that was just on the one machine. Then, as I started to learn more and…

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How To Use Twitter To Find Red Hot Leads And How To Sell Them

Register for this training online here <- You can learn this interactively on my training course (free). Twitter is awesome for lead generation. I know because I’ve been using it for years generating leads of people looking for services and products. I’ve been able to find these leads moments after they’ve been tweeted and then moments…

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Work To Your Potential Not Your Quota

I love this quote. I use it when I find myself reaching my upper limits, whether physical or mental. Work To Your Potential Not Your Quota To give you an example of where I might upper limit physically. I have a personal trainer that works with me four times a week. I’m gradually increasing my…

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App Review: WordSwag – How To Use it For Business

I love this app. It helps me generate quick, awesome images and text in seconds and costs less than a latte at Starbucks. I would be at a loss for snappy content if it wasn’t for WordSwag. Nestled neatly inside my Social app folder in between Twitter and Slack WordSwag is an app I use a…

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Cold Calling – How To Follow Up Infographic

Cold Calling. You hate it, right? The reality is though that there’s no faster way to gain new clients than with a cold calling campaign. Sure, Facebook ads work great, but if you’ve got time, it’s far easier to jump on the phone and start dialing for business. You can cut through all the No’s…

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Managing Remote Staff

In today’s podcast I talk about how to self-manage your remote staff. From experience I can tell you it’s the most time saving and cost effective measure you can implement, plus, who wants to micro manage someone the whole time? You’ll never get any work done! When I started out running my agency I used…

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Operate from Necessity

Operate Your Business From Necessity, Not From Comfort Just something for you to consider today and over the weekend. I put it to you that rather than running your business from a place of comfort consider it from a place of necessity. This means if you’re performing a task do so like your business depended…

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App Review: Wunderlist – Using it To Grow Your Business

In today’s (1st) app review I’ll go through how I use the awesome app called Wunderlist (free). The App Firstly, I am a huge (HUGE) To-do list fan. I make lists of important tasks and use the traditional pen and paper. The thing with my to-do lists though is that they hinge on one vital piece…

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How to Train Your Remote Staff

I created a podcast that accompanies this post, however I’ll write it up in detail here for those who prefer to read rather than listen. I am a big believer in systems and streamlining things as much as I can, so it won’t come as a surprise to learn that I like to apply the…

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Wants Vs Needs When Hiring Someone

Wants vs Needs

This is an important post I’d like to share with you in both this blog post and podcast. It can make the difference between you running your business effectively and failing miserably. It all comes down to your wants and needs when hiring an assistant (or anyone in this case) to help you. It’s every business’…

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How To Stop Hopping from Assistant to Assistant

Related Podcast: in iTunes. On Blog We all want and expect our money’s worth. We expect value for money. We expect over delivering of services (and goods). We expect we expect we expect. The problem arises, however, when we expect the same level of value and money’s worth from individuals yet we’re often not prepared…

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Use Leverage To Get Ahead in Business And In Life

I recently recorded a podcast on leverage and how you can incorporate it into your every day life. Whether you’re starting a business or just thinking about it, there are opportunities all around you to allow you to apply leverage in a way to help get what you want. I’ll take the example of the…

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Kevin’s Live On Periscope, Come Join Him Now!

LIVE on #Periscope: leveraging technology for business http://bit.ly/1Q7z8uV

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How To Build A Remote Team That Stays With You

I started The Offline Assistant back on the 9th January 2012. I had three staff at the time and four core services that we offered. I was excited and nervous as I didn’t know exactly how the whole system would hold up when my customers offloaded their unlimited task requests. What was more worrying for…

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What I Would Teach Myself About Business That Would Make Me 10X More Successful

I love time travel movies. I love Back To The Future, I love Time Cop, I love anything to do with travelling into the past and into the future. Oh, and I love H.G Wells Time Machine… awesome movie. But the good thing about living in the now is that it can be a reflective…

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4 Steps To Form Habits That Help You Grow Your Business

4 Steps to forming habits for business

Follow @kevinWoconnor Ever wanted to form a habit and stick to it, only then to be able to form other bigger, better habits and use those to help you build your business? Of course you have! That’s why you’re reading this post. Before I go into the way I form habits that help me grow…

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